As hemp seed oil continues to rise as one of the most compelling plant-based ingredients in modern haircare, retailers are watching consumers gravitate toward formulas that highlight natural nourishment, lightweight hydration and botanical integrity. For brand strategists, this creates an opportunity to curate a shampoo assortment that blends mass appeal, premium positioning and ingredient-driven storytelling. Below are six standout hemp seed oil shampoo brands every retailer should have on their radar.
1. Herbal Essences – Mass Appeal Meets Plant-Powered Formulas
Herbal Essences brings hemp seed oil into the mainstream with its sulfate-free “Hemp Oil” and “Hemp + Aloe” collections. The products focus on frizz control, scalp comfort and lightweight moisture, backed by the brand’s emphasis on recognizable botanicals and cruelty-free formulas. For retailers, Herbal Essences offers broad accessibility and instant shelf recognition.
Website: herbalessences.com
2. Hempz – Beauty-Lifestyle Branding with Hemp at Its Core
Hempz remains one of the most recognizable hemp-driven personal care brands, making its Triple Moisture Herbal Shampoo a consumer favorite. Featuring hemp seed oil, shea butter and gentle botanical extracts, the formula targets everyday hydration and softness. The brand’s vibrant aesthetic and lifestyle-driven messaging help it stand out in both specialty and general retail environments.
Website: hempz.com
3. Luseta Beauty – Strengthening + Scalp-Care Innovation
Luseta’s Hemp Seed Oil Complex Strengthening Shampoo is built for shoppers seeking performance-driven results without a salon price tag. Blending hemp seed oil with peppermint and green tea, the formula supports breakage reduction, scalp stimulation and overall repair. For retailers, Luseta fills the gap between value and prestige haircare with a clean, modern look.
Website: lusetabeauty.com
4. Giovanni – Premium Natural Haircare with Hemp Hydration
Giovanni has earned a loyal following in the natural beauty channel, and its Hemp Hydrating Shampoo continues that tradition by pairing hemp seed oil with eco-conscious, salon-inspired formulations. This option appeals to ingredient-savvy shoppers looking for hydration without synthetic additives. Retailers benefit from Giovanni’s strong brand heritage and premium positioning.
Website: giovannicosmetics.com
5. Earthly Body – Authentic Hemp-Seed Formulations for Daily Use
Earthly Body’s Hemp Seed Shampoo leans into simplicity, nourishment and naturally derived ingredients. Its hemp seed oil–based formula is gentle, color-safe and ideal for daily use, making it a staple for smaller boutiques, wellness-forward retailers and clean beauty sections seeking an authentic hemp-focused product.
Website: shop.earthlybody.com
6. Love Beauty & Planet – Eco-Conscious Hemp Seed Oil Haircare
Love Beauty & Planet offers a hemp seed oil and nana leaf shampoo designed for consumers who prioritize sustainability alongside performance. With environmentally mindful packaging and plant-based cleansers, the brand appeals to eco-driven shoppers and strengthens a retailer’s green-beauty assortment.
Website: lovebeautyandplanet.in
Why These Brands Matter for Retail Strategy
These six shampoos demonstrate the category’s full spectrum—from mass-market affordability to ingredient-led premium formulations. They allow retailers to build a tiered assortment that appeals to value shoppers, clean-beauty consumers, eco-focused buyers and those seeking targeted hair-care performance. Hemp seed oil’s reputation for omega-rich nourishment also supports clear in-store storytelling around scalp care, hydration and plant-based wellness.
In a category increasingly shaped by transparency and natural ingredients, these hemp seed oil shampoo brands give retailers the versatility and credibility needed to stay ahead of consumer demand.